Airports and metros are the two clearest overseas outdoor environments: airports reach business and decision-making audiences, metros reach commuter density. The creative logic is not interchangeable.
Site types
- Airport: arrivals lightboxes, baggage carousel rings, jet bridge and shuttle corridors, lounges.
- Metro: interchange corridors, opposite-platform lightboxes, gateline screens, full-car wraps.
Artwork notes
Airport dwell time is long and viewing distance far — a brand name plus one value line works. Metro corridors are read while moving: the frame must register in three seconds, with no more than seven words. All artwork goes in two to three weeks ahead for local language and clearance review.
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