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Yuxiang Assists London Department Store: New Practice in Overseas Full-Case Communication

海外传播洞察

Yuxiang provides overseas full-case communication services for a well-known London department store, enhancing the brand's awareness and influence in overseas markets through international PR and media communication.

Published 2026.09.17 Section Insights Source E-SENSE
Yuxiang Assists London Department Store: New Practice in Overseas Full-Case Communication

Event Background

A long-established department store in London hopes to expand into overseas markets, particularly to attract Chinese consumers. However, its brand has limited overseas recognition and lacks an effective communication strategy. Yuxiang, as an overseas full-case communication expert, was invited to develop and execute a communication plan for it.

Core Information

The Yuxiang team conducted an in-depth analysis of the department store's brand positioning and target audience, and planned a series of media communication and content planning activities. These include:

  • Inviting local UK and international media for store visit reports, highlighting its unique shopping experience and historical heritage;
  • Producing multilingual brand story videos and graphic content for publication on overseas social media platforms;
  • Organizing offline PR events, such as VIP previews, inviting opinion leaders and media to participate.

Related Services

This collaboration involved Yuxiang's core services:

  • Overseas Full-Case Communication: a one-stop communication solution from strategy to execution;
  • International PR: connecting with overseas media and opinion leaders to enhance brand credibility;
  • Media Communication: precise placement of press releases and feature reports;
  • Content Planning: creating brand content that suits the aesthetics of overseas audiences.

Industry Observation

As globalization accelerates, overseas department stores entering the Chinese market face challenges such as cultural differences and fierce competition. Yuxiang believes that successful brand overseas communication requires:

  • An in-depth understanding of the target market's culture and consumption habits;
  • Building localized content and communication channels;
  • Continuously maintaining relationships with media and opinion leaders.

Content Summary

Through professional overseas full-case communication services, Yuxiang helped the London department store effectively enhance its brand awareness and reputation in overseas markets. In the future, Yuxiang will continue to be committed to providing customized overseas communication solutions for more brands.

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