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E-SENSE Empowers London Department Store: A New Practice in Integrated Overseas Communication

海外传播洞察

E-SENSE provided integrated overseas communication services for a renowned London department store, enhancing its brand awareness and influence in overseas markets through international PR and media communication.

Published 2026.09.07 Section Insights Source E-SENSE
E-SENSE Empowers London Department Store: A New Practice in Integrated Overseas Communication

Background

A historic London department store sought to expand its overseas market, particularly to attract Chinese consumers. However, its brand had limited overseas visibility and lacked effective communication strategies. E-SENSE, as an expert in integrated overseas communication, was invited to develop and execute a communication plan.

Core Information

The E-SENSE team conducted an in-depth analysis of the department store's brand positioning and target audience, and planned a series of media communication and content planning activities, including:

  • Inviting UK local and international media for store visit reports, highlighting its unique shopping experience and historical heritage;
  • Producing multilingual brand story videos and graphic content for distribution on overseas social media platforms;
  • Organizing offline PR events, such as VIP previews, inviting key opinion leaders and media.

Related Services

This collaboration involved E-SENSE's core services:

  • Integrated Overseas Communication: One-stop communication solutions from strategy to execution;
  • International PR: Connecting with overseas media and key opinion leaders to enhance brand credibility;
  • Media Communication: Targeted distribution of press releases and feature stories;
  • Content Planning: Creating brand content tailored to overseas audience preferences.

Industry Insights

With accelerating globalization, overseas department stores entering the Chinese market face challenges such as cultural differences and intense competition. E-SENSE believes that successful brand globalization communication requires:

  • In-depth understanding of target market culture and consumer habits;
  • Building localized content and communication channels;
  • Continuously maintaining relationships with media and key opinion leaders.

Summary

Through professional integrated overseas communication services, E-SENSE effectively enhanced the brand awareness and reputation of the London department store in overseas markets. In the future, E-SENSE will continue to provide customized overseas communication solutions for more brands.

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