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Overseas Case | Towin Assists the Establishment of Botanee Group's French Research Center

海外传播洞察

On November 8, 2023, Botanee Group held a grand signing ceremony in Paris with the Dermatology Research Center of Saint-Louis Hospital in France, and simultaneously announced the official establishment of Botanee Group's French Research Center.

Published 2026.09.17 Section Insights Source E-SENSE
Overseas Case | Towin Assists the Establishment of Botanee Group's French Research Center

Event Background

On November 8, 2023, Botanee Group held a grand signing ceremony in Paris with the Dermatology Research Center of Saint-Louis Hospital in France, and simultaneously announced the official establishment of Botanee Group's French Research Center. This in-depth cooperation not only represents the empowerment of Botanee Group's research and development by the R&D strength of the Dermatology Research Center of Saint-Louis Hospital, but is also conducive to advancing exchanges and sharing between Chinese and French experts on basic research into problem skin, jointly promoting the further development and practical application of international dermatological research.

Key Information

Botanee Group is a major health industry group integrating R&D, production, and marketing, positioned in skin health Internet Plus, committed to building China's skin health ecosystem and promoting the development of China's skin care major health industry. Its brand Winona has become a leading brand in China's functional skincare products. This time, the Botanee Research Institute joined hands with the Dermatology Research Center of Saint-Louis Hospital in France to establish a joint laboratory, while also laying out Botanee Group's French Research Center. As Botanee's first international collaborative scientific research project, this is both Botanee's first step in opening up the globalization of industry-university-research-medicine and a footnote to the enterprise's dedicated commitment to building China's skin health ecosystem.

Related Services

Thanks to Botanee for its trust and choice. Yuxiang not only witnessed the grand launch of this cooperation, but was also very honored to become the on-site execution partner for this signing ceremony, fully ensuring the smooth holding of this event. From creative design, conference management, overseas on-site execution, photography and videography, venue booking, and liaison and communication services, the Yuxiang team worked closely with the organizer Botanee. With the professional assistance of the Yuxiang team, the signing ceremony that day was presented smoothly and perfectly. At the same time, Yuxiang also assisted the organizer in planning the media publicity plan, providing on-site media interview invitations and publicity release services. This signing ceremony attracted 7 media outlets to participate in event coverage, including Louis News Agency, Friendly Paris, Paris Portal, Eiffel Post, France News Online, First Stop France, World Development News Agency France Station, and EU Leaders France Station, further expanding the event's publicity reach and brand influence.

Screenshots of Media Coverage

Industry Observation

Chinese functional skincare enterprises are accelerating their international layout, enhancing R&D strength and brand influence through cooperation with top international research institutions. Botanee's establishment of a research center in Paris this time, together with the Dermatology Research Center of Saint-Louis Hospital in France, marks a new stage for Chinese brands moving toward globalization in the field of skin health. Such cooperation not only helps exchanges between Chinese and French experts, but also provides a model that Chinese brands going overseas can learn from.

Content Summary

As an overseas full-case communication service provider, Yuxiang provided Botanee Group with full-process services for its signing ceremony in Paris, from creative design, conference management, and overseas on-site execution to media publicity, assisting Botanee in successfully announcing the establishment of its French Research Center and obtaining coverage from multiple local French media outlets, effectively enhancing the brand's overseas influence.

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