Event Background
On November 8, 2023, Botanee Group held a grand signing ceremony in Paris with the Dermatology Research Center of Saint-Louis Hospital, and announced the official establishment of the Botanee Group French Research Center. This deep collaboration not only leverages the R&D capabilities of the Saint-Louis Hospital Dermatology Research Center to empower Botanee's research, but also facilitates exchanges between Chinese and French experts on basic research into problem skin, jointly advancing the further development and practical application of international dermatology.
Core Information
Botanee Group is a health industry group integrating R&D, production, and marketing, focusing on skin health through an Internet+ model. It is committed to building a skin health ecosystem in China and promoting the development of the skin care industry. Its flagship brand, Winona, has become a leading functional skincare brand in China. The joint laboratory with the Saint-Louis Hospital Dermatology Research Center and the establishment of the French Research Center mark Botanee's first international collaborative scientific research project. This is not only the first step in Botanee's globalization of "industry-academia-research-medicine" but also a testament to the company's dedication to building a Chinese skin health ecosystem.
Related Services
We thank Botanee for their trust and choice. E-SENSE not only witnessed the launch of this collaboration but was also honored to be the execution partner for the signing ceremony, ensuring the smooth running of the event. From creative design, event management, overseas execution, photography and videography, venue booking, and liaison services, the E-SENSE team worked closely with Botanee. With professional support from E-SENSE, the signing ceremony was flawlessly presented. Additionally, E-SENSE assisted the organizer in planning media publicity, providing on-site media interview invitations and press release services. The ceremony attracted coverage from 7 media outlets, including Louis News Agency, Friendly Paris, Paris Portal, Eiffel Post, France News Online, France First Stop, World Development News Agency France, and EU Leader France, further amplifying the event's reach and brand influence.
Media coverage screenshots
Industry Insight
Chinese functional skincare companies are accelerating their international expansion by partnering with top global research institutions to enhance R&D capabilities and brand influence. Botanee's establishment of a research center in Paris, in collaboration with the Saint-Louis Hospital Dermatology Research Center, marks a new phase in the globalization of Chinese brands in the skin health sector. Such collaborations not only facilitate exchanges between Chinese and French experts but also provide a replicable model for Chinese brands going global.
Summary
As an integrated overseas communication service provider, E-SENSE delivered end-to-end services for Botanee's signing ceremony in Paris, including creative design, event management, overseas execution, and media publicity. E-SENSE helped Botanee successfully announce the establishment of its French Research Center, garnering coverage from multiple French local media outlets and effectively boosting the brand's overseas influence.
