Landmark city screens

The real value of a landmark screen is rarely the on-street audience — it is the second life. One well-shot clip supports social, media release and internal communication at once. So book the slot and the shoot together.

Common sites

• Times Square screen packages, sold by the second, suited to short high-frequency runs.
• Shibuya crossing screen cluster, effective when tied to a local topic.
• Dubai and Riyadh business-district screens, useful for credibility in the Middle East.

Day-parts and filming

Dusk into early night gives the best contrast on camera. Schedule one professional shoot inside the booked window and produce both horizontal and vertical cuts before moving into social and press.