Project Background
Deye Energy Storage, a leading energy storage system supplier in China, planned to promote its containerized energy storage solutions in the European market. Traditional exhibitions often fail to fully demonstrate the actual operational status of products, so the client aimed to bring the product directly to European customers through a roadshow, enabling in-depth communication and trust building.
Services Provided
E-SENSE provided integrated overseas communication services for this roadshow, including: venue selection and setup, on-site traffic flow planning, product explanation process design, multilingual material production, media invitation and on-site interview arrangements, and full-event video and photo documentation.
Execution Highlights
1. Mobile Display: The container product was transformed into a mobile exhibition space, integrating actual operating systems inside, allowing customers to intuitively understand product performance.
2. Scenario-based Communication: Tailored explanation focuses based on the needs of customers in different European countries, highlighting the product's adaptability in local applications.
3. Professional Visual Documentation: High-quality photos and videos were captured to accumulate materials for subsequent promotion and strengthen the brand's professional image.
On-site Presentation
At the roadshow, the container product became the centerpiece. Customers could enter and tour the interior, while the technical team answered questions on-site. E-SENSE assisted in setting up a brand display area, a discussion area, and arranged media interviews to ensure communication effectiveness.
Project Summary
This roadshow successfully helped Deye Energy Storage establish initial trust in the European market. Customer feedback indicated that the product demonstration was intuitive and communication was efficient. Through professional planning and execution, E-SENSE organically combined product display, customer interaction, and brand promotion, laying a foundation for further market expansion.
