Exhibition communication usually fails on timing, not execution. Stand applications for major international shows close six to nine months out, and media features and side events book even earlier.
Key dates
- Machinery and logistics: bauma, LogiMAT, the CeMAT series.
- New energy: Intersolar, RE+, the All Energy series.
- Consumer electronics: CES, IFA, MWC.
- Beauty and personal care: the Cosmoprof series.
Working backwards
Six months out, fix the stand and the theme. Three months out, fix media and side events. One month out, fix artwork and the invitation list. Capture content during the show, and finish releases and social redistribution within two weeks after.
Want a backwards schedule?
Tell us which shows you plan to attend and what you want from them.
Ask about show communication
