Project Background
Deye Energy Storage, a leading energy storage system supplier in China, planned to promote its containerized energy storage solutions in the European market. Traditional exhibitions often fail to fully demonstrate the actual operational status of products, so the client aimed to bring the product directly to European customers through a roadshow, enabling in-depth communication and trust building.
Services Provided
E-SENSE provided integrated overseas communication services for this roadshow, including: venue selection and setup, on-site traffic flow planning, product explanation process design, multilingual material production, media invitation and on-site interview arrangements, and full-event video and photo documentation.
Communication Highlights
Content-First Throughout the Journey
-Pre-event: Release roadshow route posters and teaser videos to target European energy storage communities;
- On-site: Produce short videos at each stop (live grid connection, charge/discharge data highlights) plus photo-text recaps — edited and published the same day;
- *Wrap-up: Compile roadshow data and on-site customer feedback into a case study whitepaper and customer testimonials.
Multi-Platform Distribution
- Targeted placement across industry media and local European energy storage communities to spark industry conversations;
- Publish live footage and data visualizations on LinkedIn/YouTube and other overseas platforms to reach key decision-makers;
- Coordinate domestic channels in parallel to showcase the brand image of "Chinese Energy Storage Going Global".
Leveraging Momentum
- Align the roadshow schedule with European energy storage exhibitions for a dual-track campaign of roadshow + conference;
- Invite local channel partners and EPCs to witness on-site, creating "third-party endorsement".
Data Feedback Loop
- Accumulate real operating data and customer intent leads at every stop; sync campaign momentum with the sales team in real time, making communication directly serve lead generation.
Product Display 01
Product Launch 02
Product Display 03
Cutomer Sign 04
Product Display 05
Execution Highlights
1. Mobile Display: The container product was transformed into a mobile exhibition space, integrating actual operating systems inside, allowing customers to intuitively understand product performance.
2. Scenario-based Communication: Tailored explanation focuses based on the needs of customers in different European countries, highlighting the product's adaptability in local applications.
3. Professional Visual Documentation: High-quality photos and videos were captured to accumulate materials for subsequent promotion and strengthen the brand's professional image.
On-site Presentation
At the roadshow, the container product became the centerpiece. Customers could enter and tour the interior, while the technical team answered questions on-site. E-SENSE assisted in setting up a brand display area, a discussion area, and arranged media interviews to ensure communication effectiveness.
Project Summary
This roadshow successfully helped Deye Energy Storage establish initial trust in the European market. Customer feedback indicated that the product demonstration was intuitive and communication was efficient. Through professional planning and execution, E-SENSE organically combined product display, customer interaction, and brand promotion, laying a foundation for further market expansion.
