As a premium air‑conditioning brand under AUX, ShinFlow held its 2026 global launch event in Phu Quoc, Vietnam, marking its official market entry into three Southeast‑Asian countries: Vietnam, Thailand and Malaysia. Yuxiang was engaged to deliver end‑to‑end overseas communication services for this project. Centered on three core communication objectives — building premium brand perception, communicating core product strengths, and achieving deep‑dive penetration into regional markets — Yuxiang deployed an integrated mix of out‑of‑home advertising, media & PR outreach, authoritative industry endorsement and social‑media operations to deliver a multi‑dimensional overseas campaign. All project KPIs were exceeded.
活动现场照片
In terms of project execution,
Yuxiang built a holistic communication framework consisting of offline momentum building, media PR, authoritative endorsement and sustained social‑media amplification. Large‑scale digital out‑of‑home campaigns were rolled out across high‑visibility locations: airport digital screens in Ho Chi Minh City and Phu Quoc (Vietnam), landmark billboards in Kuala Lumpur’s Bukit Bintang district (Malaysia), and the dual screens at SO Bangkok (Thailand). Brand video spots were scheduled in phased runs to capture offline audience traffic and drive rapid brand exposure.
投放照片
投放照片
Photos Onsite
Photos Onsite
For media and PR delivery,
an on‑site press conference was organised with HTV9 (Vietnam TV station) and five leading authoritative Vietnamese media outlets in attendance for exclusive on‑site interviews. Leveraging a cross‑border media network covering Vietnam, Thailand and Malaysia, official press releases were distributed, yielding a total of 93 published articles — well above the contractual target of 50. Media coverage spanned national state‑run outlets, tech‑focused vertical publications and international home‑lifestyle titles, forming a hybrid media matrix combining mainstream authoritative reach and niche‑community penetration. Meanwhile, JARN, the globally‑recognised Japanese HVAC‑R industry publication, was brought onboard, with industry experts invited to deliver keynote speeches. This lent credible third‑party validation to the new‑brand launch and reinforced its premium positioning.
Screenshots of Overseas Press Coverage
Screenshots of Overseas Press Coverage
Screenshots of Overseas Press Coverage
Social‑media activities were executed in four sequential phases:
pre‑event warm‑up, live‑event window, post‑event momentum extension and long‑tail dissemination. Countdown posters were released for pre‑event teasers; on‑site event footage and interview clips were published during the launch. Seven themed recap videos were produced post‑event, featuring event highlights, product unveiling, guest speeches and OOH campaign reels. Parallel to this, the user‑driven social campaign “I'm ShinFlow Ambassador” was launched to fuel organic user‑led redistribution. In total, 36 sets of poster and video assets were created to support local sales teams and secondary content distribution across the three markets.
Screenshots of Overseas Press Coverage
Screenshots of Overseas Press Coverage
onsite photos
Measured against performance metrics,
the overall project delivery rate hit 153%. Total campaign impressions reached 8.1 million; cumulative OOH impressions exceeded 6.05 million; cross‑market press releases generated over 1.6 million impressions; HTV9 TV news earned more than 460 000 on‑demand views. Media output surpassed contractual targets by 86 %, social‑media asset production hit 212 % of the original goal, and CPM costs were optimised by 13 % versus benchmarks.
This multi‑faceted campaign accelerated brand awareness for ShinFlow across Southeast Asia. It closed the full communication loop spanning press‑conference‑driven buzz, large‑format offline exposure, authoritative media endorsement and social‑media organic re‑sharing, laying a solid brand foundation for ShinFlow’s subsequent business roll‑out in Southeast Asian markets.
