Project Background
Guizhou Guijiu, a sauce-flavored baijiu brand under Yanghe, upholds the philosophy of "brewing time value" and is dedicated to bringing traditional baijiu culture to the world. Internationalization is a key strategic direction for Chinese liquor companies. Guizhou Guijiu aimed to explore overseas markets and enhance its global brand awareness through this European launch event.
Services Provided
E-SENSE delivered integrated overseas communication services for the event, including international PR strategy development, media invitation and reception, press release writing and distribution, and on-site content planning, ensuring precise brand messaging to European target audiences.
Execution Highlights
1. Targeted media invitations: Invited leading European wine and lifestyle media, covering key opinion leaders such as sommeliers and industry analysts.
2. Culturally integrated content: Curated a "Chinese Sauce-Flavored Baijiu Tasting" session that blended with European dining culture, allowing guests an immersive experience of Guijiu's flavors.
3. Multilingual communication: Press releases were issued in Chinese, English, and French, complemented by localized social media promotion to expand coverage.
On-Site Presentation
Project Summary
The launch event successfully elevated Guizhou Guijiu's brand awareness in the European market, garnering proactive coverage from multiple international media outlets. Through professional overseas communication execution, E-SENSE helped this Chinese baijiu brand take a crucial step in its global expansion.
