Project Background
Thanks to AUX's trust,E-SENSE International Media partnered with AUX once again to fully undertake two "Break Limits – Unleash Potential" 2025 AUX Vietnam Dealer Strategy Meetings: one on February 18 at the Saigon Exhibition and Convention Center in Ho Chi Minh City, and the other on February 21 at the JW Marriott Hotel Hanoi. During the preparation phase, the E-SENSE team conducted in-depth research on AUX's brand philosophy and the characteristics of the Vietnamese market. Every detail—from planning, visual creativity, and material production to venue setup—was meticulously refined and confirmed, resulting in a precise and creative event plan.
Services Provided
The E-SENSE team delivered comprehensive services for both events, including planning, visual creativity, material production, and venue setup. In Ho Chi Minh City, the event agenda featured media check-in, product presentations and demonstrations, brand promotion, a launch ceremony, sales policy interpretation, an award ceremony, and an interactive dinner. In Hanoi, the event included product displays, brand promotion, technical introductions, sales policy interpretation, an award ceremony, a gacha machine, a red envelope wall, lucky draws, and exciting performances. E-SENSE also provided professional simultaneous interpretation and thoughtful hospitality arrangements.
Tiered Media Matrix for Accurate Multi‑audience Reach
Build a Vietnamese local media matrix covering four categories: general mass media, business‑finance media, tech‑digital media, and home‑lifestyle media. Invite top‑tier media to cover the event on‑site. Distribute press releases to drive organic coverage across numerous outlets. Complement coverage with business columns and commissioned feature articles, while engaging leading Vietnamese‑language English media to reach both local audiences and foreign‑invested business circles, and boost brand credibility for overseas expansion.
Diverse Content Angles to Tell AUX’s Vietnam Market Story
Produce communication materials centered on three core themes: brand market entry, technological innovation, and new‑product strengths. Highlight AUX’s 38‑year industry legacy as well as its R&D and manufacturing capabilities to demonstrate its commitment to the Vietnamese market. Meanwhile, focus on core features of the new air‑conditioner lineup, emphasizing energy‑saving and performance advantages. Cite statements from brand representatives to counter the market stereotype of AUX being a “late entrant”, and convey the brand proposition of delivering innovative cooling solutions.
Omnichannel Portfolio to Expand Communication Reach
Adopt an integrated approach combining on‑site media reporting, online news publishing, premium commissioned columns, TV & radio broadcasts, and local social‑media activation. Leverage official fanpages of leading Vietnamese media to circulate event photos and video clips. Break the geographical limits of offline dealer conferences, extend the event’s industry influence, raise AUX’s brand awareness in Vietnam, and lay solid public‑opinion groundwork for local channel development.
Execution Highlights
Both events used AUX's brand colors as the main theme, with brand elements consistently integrated into venue decoration, promotional materials, and staff attire, reinforcing brand recognition in the Vietnamese market. The Ho Chi Minh event featured a tight and orderly agenda, showcasing the brand's strength comprehensively. The Hanoi event boasted advanced equipment, a modern and grand stage design, and rich interactive experiences, enhancing the event's professionalism and appeal.
On-Site Presentation
Project Summary
The success of these two AUX Vietnam dealer strategy meetings in 2025 is not only a testament to our execution capabilities but also a result of brand trust. As an international public relations service provider, E-SENSE has extensive experience in overseas project execution and a professional local team and resources worldwide. We offer customized, one-stop integrated PR services—from venue scouting and site inspection to planning, production, and setup—for global clients. We welcome more brands to communicate with us and explore future cooperation.
