Project Background
Zoomlion has been deepening its presence in the Turkish market. To strengthen trust with key local customers and partners, it planned a VIP customer exchange event in Ankara. The event aimed to showcase the brand's service capabilities and cooperation sincerity in the regional market through face-to-face in-depth communication, laying the foundation for future business expansion.
Services Provided
To support Zoomlion in deepening its foothold in the Turkish market and forging stronger ties with local government, business partners, and clients, Yuxiang International Cultural Communication delivered a one-stop solution encompassing full-scale on-site execution and multi-dimensional overseas communication for its Ankara VIP Client Networking Event. Through targeted localized communication, the initiative amplified Zoomlion's overseas brand visibility and solidified its regional market influence.On the offline front, the team handled event visual design, agenda optimization, guest reception, session coordination, and comprehensive photo and video documentation — ensuring high-quality event delivery while building a rich library of premium communication assets.The communication strategy focused on three core dimensions:
Authoritative overseas press distribution: Custom Turkish and bilingual press releases were placed across mainstream Turkish media and construction machinery vertical outlets, establishing a positive brand media matrix backed by authoritative endorsement.
Local media engagement: Targeted invitations were extended to local industry media for on-site coverage, delivering precise reach within high-end business circles.
Overseas social media coordination: Differentiated event content was deployed across platforms including LinkedIn and X (formerly Twitter), creating a seamless online communication loop across channels.
This engagement effectively enhanced Zoomlion's brand credibility and industry thought leadership in Türkiye, deepened trust with local clients, and laid a solid communication foundation for the brand's continued overseas expansion
Execution Highlights
1. Localized Execution Collaboration: The E-SENSE team worked closely with local Turkish suppliers to ensure that material production, venue setup, and catering services met local standards and customs.
2. Brand Expression Consistency: From the check-in desk to the stage backdrop, all visual elements strictly followed Zoomlion's brand guidelines while incorporating Turkish cultural elements to enhance customer affinity.
3. Visual Content Planning: Professional photographers captured key moments throughout the event, including guest interactions, product displays, and interactive sessions, providing high-quality materials for subsequent social media dissemination and customer relationship maintenance.
On-Site Presentation
The event was held at a high-end hotel in Ankara. The venue was decorated with the brand's signature blue as the main tone, complemented by warm lighting to create a business yet cozy atmosphere. A brand image wall was set up at the check-in area for guests to take photos. The main hall featured a large screen displaying Zoomlion's key projects and products in Turkey. The evening segment included Turkish cultural performances and interactive lucky draws, with active participation from clients and a lively atmosphere.
Onsite View
Onsite View
Onsite View
Onsite View
Onsite View
Project Summary
This event successfully achieved the dual goals of customer relationship maintenance and brand image enhancement. Through professional overseas comprehensive communication services, E-SENSE helped Zoomlion present a mature and reliable corporate image in the Turkish market, creating favorable conditions for future cooperation. The event's visual materials were later used in customer thank-you emails, social media posts, and internal reports, continuing to deliver communication value.
