Project Background
On November 8, 2023, Botanee Group held a grand signing ceremony in Paris with the Skin Research Center of Saint-Louis Hospital, France, and announced the official establishment of Botanee Group's France Research Center. This deep collaboration not only empowers Botanee Group's R&D with the expertise of the Saint-Louis Hospital Skin Research Center but also facilitates the exchange and sharing of basic research on problem skin between Chinese and French experts, jointly promoting the further development and practical application of international dermatology research.
Botanee Group is a big health industry group integrating R&D, production, and marketing, positioned in the skin health Internet+ sector. It is committed to building a Chinese skin health ecosystem and advancing the development of China's skin care industry. Its brand Winona has become a leading functional skincare brand in China.
This time, Botanee Research Institute partnered with the Skin Research Center of Saint-Louis Hospital to establish a joint laboratory and simultaneously set up Botanee Group's France Research Center. As Botanee's first international collaborative scientific research project, this marks the first step in Botanee's globalization of "industry-academia-research-medicine" and underscores the company's commitment to building a Chinese skin health ecosystem.
Services Provided
We thank Botanee for their trust and choice. Towin New Idea International Media not only witnessed the launch of this collaboration but was also honored to be the on-site execution partner for the signing ceremony, ensuring the smooth running of the event. From creative design, meeting management, overseas on-site execution, photography and videography, venue booking, to liaison and communication services, the Towin team worked closely with the organizer Botanee. With the professional assistance of the Towin team, the signing ceremony was flawlessly presented.
Execution Highlights
The Towin team provided comprehensive overseas event planning and execution services for this project, including creative design, meeting management, overseas on-site execution, photography and videography, venue booking, and liaison communication. Additionally, Towin assisted the organizer in planning media publicity, inviting on-site media interviews, and distributing press releases. The signing ceremony attracted coverage from 7 media outlets, including Louis News Agency, Friendly Paris, Paris Portal, Eiffel Post, France News Online, France First Stop, World Development News Agency France, and EU Leader France, further amplifying the event's publicity and brand influence.
Media coverage screenshots
On-Site Presentation
Now, let's take a look at the wonderful photos from the event. We also welcome more Chinese brands to communicate and cooperate with us for overseas publicity opportunities!
Project Summary
As the on-site execution partner for this signing ceremony, Towin New Idea International Media provided comprehensive services including creative design, meeting management, overseas on-site execution, photography and videography, venue booking, and liaison communication, ensuring the smooth running of the event. Additionally, Towin assisted the organizer in planning media publicity and invited 7 French local media outlets to cover the event, effectively amplifying the brand's influence. Towin's professional services ensured the flawless presentation of the signing ceremony, providing strong support for Botanee Group's international expansion.
