Project Background
On November 8, 2023, Botanee Group held a grand signing ceremony in Paris with the Dermatology Research Center of Saint-Louis Hospital in France, and simultaneously announced the official establishment of Botanee Group's French Research Center. This in-depth cooperation not only represents the empowerment of Botanee Group's R&D by the research strength of the Dermatology Research Center of Saint-Louis Hospital, but also facilitates exchanges and sharing between Chinese and French experts on basic research into problematic skin, jointly promoting the further development and practical application of international dermatological research.
Botanee Group is a large health industry group integrating R&D, production, and marketing, positioned in skin health Internet Plus, committed to building China's skin health ecosystem and promoting the development of China's skin care health industry. Its brand Winona has become a leading brand in China's functional skincare products.
This time, the Botanee Research Institute joined hands with the Dermatology Research Center of Saint-Louis Hospital in France to establish a joint laboratory, while also setting up Botanee Group's French Research Center. As Botanee's first international collaborative scientific research project, this is both Botanee's first step toward globalizing its industry-university-research-medicine model and a footnote to the company's dedicated commitment to building China's skin health ecosystem.
Scope of Services
Thanks to Botanee's trust and choice, Esense not only witnessed the grand launch of this cooperation, but was also honored to be the on-site execution partner for this signing ceremony, fully ensuring the smooth holding of this event. From creative design, conference management, overseas on-site execution, photography and videography, venue booking, and liaison and communication services, the Esense team worked closely with the organizer Botanee. With the professional assistance of the Esense team, the signing ceremony that day was presented smoothly and perfectly.
Execution Highlights
The Esense team provided comprehensive overseas event planning and execution services in this project, including creative design, conference management, overseas on-site execution, photography and videography, venue booking, and liaison and communication. At the same time, Esense also assisted the organizer in planning the media publicity plan, providing on-site media interview invitations and press release services. This signing ceremony attracted 7 media outlets to participate in event coverage, including Louis News Agency, Friendly Paris, Paris Portal, Eiffel Post, France News Online, France First Stop, World Development News Agency France Station, and EU Leaders France Station, further expanding the event's publicity reach and brand influence.
Gathering of Authoritative Media Raises the Level of Brand Overseas Communication
Botanee's overseas signing ceremony successfully gathered multiple authoritative local French media outlets for on-site coordinated coverage, covering core foreign media resources such as Louis News Agency, Friendly Paris, Paris Portal, Eiffel Post, France News Online, France First Stop, World Development News Agency France Station, and EU Leaders France Station, building a high-end localized media communication matrix. Relying on authoritative foreign media on-site reporting and special features, it greatly broadened the event's communication coverage and the brand's overseas exposure, effectively strengthening Botanee's brand awareness, reputation, and industry credibility in the European market, and efficiently delivering brand overseas communication empowerment.
Media Coverage Screenshots
On-Site Presentation
Next, let us take a look at the wonderful photos from the event that day, and we also welcome more Chinese brands to communicate and cooperate with us in seeking overseas communication cooperation opportunities!
Project Summary
As the on-site execution partner for this signing ceremony, Esense fully ensured the smooth holding of the event through creative design, overseas communication, conference management, overseas on-site execution, photography and videography, venue booking, and liaison and communication services. At the same time, Esense assisted the organizer in planning the media publicity plan and invited 7 local French media outlets to participate in coverage, effectively expanding the event's brand influence. Esense's professional services ensured the smooth and perfect presentation of the signing ceremony and provided strong support for Botanee Group's internationalization layout.
