Insights / 海外传播洞察
Overseas communication insights
How international media, overseas social platforms and regional markets are shifting — observed from the projects we run.
Entries 41
Section Insights
Source E-SENSE project teams
- Chao·Dongfang Brand Culture Festival (Overseas): Riding the New Wave of Industry, Sharing New Opportunities for Going Global On the afternoon of November 9, the "Everything Trends, Gathering Momentum" 2023 Tianhe Going Global Alliance Inauguration Ceremony and "Guangzhou Shared Services" Going Global Policy Sharing Session was successfully held at Tangxia·ZhiHui Park.
- European Century-Old PR Firm Partners with E-SENSE to Boost Chinese Brands Going Global E-SENSE, an integrated overseas communication expert, joins forces with a European PR firm with a century of history to provide Chinese enterprises with one-stop brand globalization services including international PR, media communication, and content planning.
- How E-SENSE Helps Brands Go Global Through International PR and Media Communication E-SENSE, as an integrated overseas communication expert, helps Chinese brands build reputation in international markets through international PR, media communication, and content planning. This article uses the education industry as an example to analyze key steps of PR execution and showcase E-SENSE's specific work in brand globalization.
- E-SENSE Analysis: Key Differences Between Overseas and Domestic PR, and Strategies for Global Brand Communication This article compares the differences between domestic and overseas PR, outlining key steps for overseas PR including strategy development, audience analysis, channel selection, and media monitoring, providing practical guidance for brands going global.
- Mid-Autumn Night, Drink Xijiu — Rivers Share the Moon, Mountains Toast Together: Lighting Lanterns to Express Best Wishes, Raising Glasses Under the Moon to Celebrate On this extraordinary Mid-Autumn moonlit night, Guizhou Xijiu invites you to light a lantern of blessing for the mountains and rivers, to express your best wishes for the greater good and for your family, and to raise a toast to yourself, your family, heroes, and the nation.