Insights / 海外传播洞察
Overseas communication insights
How international media, overseas social platforms and regional markets are shifting — observed from the projects we run.
Entries 41
Section Insights
Source E-SENSE project teams
- MH370 Disappearance: Rethinking Corporate Crisis PR in the New Media Era In the MH370 incident, Malaysia Airlines' crisis PR exposed issues such as slow response, poor media communication, inconsistent messaging, and inappropriate wording, offering profound lessons for corporate crisis PR in the new media era.
- Top UK Universities for Public Relations: A Starting Point for Studying PR and Brand Communication This article outlines leading UK universities for public relations, offering a reference for students planning to study PR abroad, and connects to E-SENSE's professional perspective on overseas communication.
- UK Public Relations Study Guide: University Recommendations and Industry Insights This article outlines renowned UK universities offering PR programs and provides industry trends to help prospective international students make informed choices.
- UK PR Event Execution and Planning: E-SENSE's Integrated Overseas Communication Practice This article outlines key methods for UK PR event execution and planning, including Frank Jefkins' Six-Point Model, and explores international PR strategies through case studies such as Brexit. As an expert in integrated overseas communication, E-SENSE offers end-to-end services from planning to execution.
- Overseas Social Media KOL Influencer Communication Case Study E-SENSE leverages industry KOLs for word-of-mouth communication on social media, enhancing brand awareness and recognition in overseas markets.
- What Are the Top International PR Agencies? Analyzing Overseas Communication Strategies with Hill+Knowlton Strategies This article compares the differences between domestic and international PR, explains key considerations for overseas public relations, and introduces how E-SENSE helps enterprises efficiently expand into international markets through integrated overseas communication, international PR, media outreach, content planning, and brand globalization.
- Overseas Brand Marketing Planning and Media Communication Agency How much does overseas influencer promotion cost? A few years ago, influencer marketing was not the first choice for overseas brands to reach potential customers. Now, with the rise of online marketing and live streaming, it has become a key channel for brand globalization. This article answers common questions about influencer marketing and introduces E-SENSE's work in integrated overseas communication, international PR, media communication, content planning, and brand globalization.
- PR Agency vs. Media Company: E-SENSE Explains the Core Differences in Overseas Communication PR agencies and media companies differ fundamentally in nature and scope of services. This article analyzes their differences from definition, service content, and professional capabilities, and introduces the top 10 international PR agencies to help brands choose the right communication partner.
- Heytea's Paris Viewing Tea House: A Successful Overseas Marketing Campaign Ahead of the Paris Olympics, Heytea launched a viewing tea house in Paris, leveraging strategic location, Sino-French design fusion, diverse products, multi-channel promotion, and cross-border collaborations to boost its international brand awareness.