Insights / 海外传播洞察
Overseas communication insights
How international media, overseas social platforms and regional markets are shifting — observed from the projects we run.
Entries 41
Section Insights
Source E-SENSE project teams
- UK Public Relations Study Guide: University Recommendations and Industry Prospects This article recommends universities such as the University of Westminster, Newcastle University, and Leeds Beckett University for students planning to study public relations in the UK, analyzes the course features and application requirements of each institution, and explores the connection between PR studies and brand globalization communication in the context of E-SENSE's integrated overseas communication services.
- PR and Communication Skills: A Guide for UK-Based Agencies This article provides an overview of advertising agencies founded by Chinese entrepreneurs in the UK and Europe, as well as the global top four advertising groups, helping brands understand the international communication landscape.
- E-SENSE Analysis: Execution and Expertise in Integrated Overseas Communication This article explores the core capabilities required in integrated overseas communication from the perspective of PR execution, combined with E-SENSE's practical experience in brand globalization, international PR, media communication, and content planning, providing professional insights for enterprises.
- The Founding of the Public Relations Society of America and Its Industry Impact Founded in 1948, the Public Relations Society of America (PRSA) marked a milestone in the professionalization of modern public relations. This article reviews the background of PRSA's establishment, explores why modern PR emerged in the late 19th and early 20th centuries in the United States, and lists major American PR firms that entered China in the 1980s, providing historical insights for global brand communication.
- Understanding U.S. PR Agencies: Survey Subjects and Industry Insights This article explores the differences between U.S. PR agencies and in-house PR departments, traces the evolution of public relations in the United States, and analyzes PR program curricula, application requirements, and career prospects, providing insights for global brand communication.
- A Guide to PR Agency Rankings and Media Relations Strategies in Shenzhen This article explores the rankings of PR agencies in Shenzhen and provides practical media relations strategies for businesses, including defining PR positioning, preparing newsworthy topics, selecting appropriate media and journalists, and engaging in friendly communication to support effective overseas communication.
- Guide to Overseas PR Recruitment and Media Distribution: E-SENSE Analyzes Key Steps in Brand Globalization This article explores core competencies and strategies in brand globalization communication, starting from PR recruitment requirements and combining overseas media distribution channels. E-SENSE, as an integrated overseas communication expert, offers one-stop services including international PR and media communication.
- How Can Companies Effectively Manage Public Opinion Crises? The key to corporate public opinion management lies in establishing a comprehensive monitoring and emergency response mechanism, leveraging new media, reacting swiftly, and strengthening internal management. As an expert in integrated overseas communication, E-SENSE provides international PR and media communication services to help brands navigate global communication.
- UK Public Relations Education and Media Resources: The Synergistic Value of Study and Communication This article reviews renowned UK universities offering PR programs and major media outlets, providing insights for those interested in international PR and brand globalization.