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Insights / 海外传播洞察

Overseas communication insights

How international media, overseas social platforms and regional markets are shifting — observed from the projects we run.

Entries 10 Section Insights Source E-SENSE project teams

2020.10.27 Rivers and Mountains Under the Same Moon: E-SENSE Powers Guizhou Xijiu's 2020 Mid-Autumn Festival Online Marketing Campaign E-SENSE planned and executed the 'Mid-Autumn Night · Drink Xijiu' online marketing campaign for Guizhou Xijiu, themed 'Rivers and Mountains Under the Same Moon'. Combining online lantern blessing interactions with offline 'Most Beautiful Moon Viewing Trip', the campaign achieved brand communication and emotional resonance with consumers.