Insights / 海外传播洞察
Overseas communication insights
How international media, overseas social platforms and regional markets are shifting — observed from the projects we run.
Entries 41
Section Insights
Source E-SENSE project teams
- Gen-C Lifestyle Brand Culture Festival (Overseas): Riding the New Industry Wave Together, Sharing New Opportunities for Going Global On the afternoon of November 9, the "All Things Trend New, Gathering Momentum to Emerge" 2023 Tianhe Going Global Alliance Inauguration Ceremony and "Guangzhou Shares Services Together" Going Global Policy Sharing Session was successfully held at the Tangxia Zhihui Park campus.
- Overseas Brand Communication Strategy: A Professional Guide from Press Release Distribution to Media Placement This article outlines the key stages of overseas brand communication, including press release content optimization, continuous distribution, multilingual official website development, and the selection of overseas media placement platforms, providing enterprises with actionable communication approaches.
- Yuxiang Analyzes PR Execution: How to Efficiently Implement Communication for Large Forum Events Starting from the definition of PR execution, this article combines the actual needs of large forum events, analyzes Yuxiang's specific work in overseas full-case communication, and discusses how to ensure efficient project implementation through international PR, media communication, and content planning.
- The First Public Relations Firm in the United States: The Starting Point of Public Relations Professionalization This article traces the birth of the first public relations firm in the United States, introduces the father of public relations Edward Bernays and the father of modern public relations Ivy Lee, and reviews the evolution of public relations thought from ancient times to the present, helping readers understand the origins and development of the public relations industry.
- Origins of the U.S. Public Relations Industry and Its Development in China: The E-SENSE Overseas Communication Perspective Starting from the origins of the U.S. public relations industry, this article reviews well-known American public relations firms that entered China in the 1980s, analyzes public relations education and employment prospects in the United States, and, in conjunction with E-SENSE's overseas full-service communication business, explores international public relations practice.
- Yuxiang Assists London Department Store: New Practice in Overseas Full-Case Communication Yuxiang provides overseas full-case communication services for a well-known London department store, enhancing the brand's awareness and influence in overseas markets through international PR and media communication.
- U.S. Public Relations Rankings and Professional Insights: An E-SENSE Overseas Communication Perspective This article explores U.S. university public relations program rankings, curriculum, application requirements, and career prospects, while examining the connection between the American muckraking movement and PR, providing industry insights for global brand communication.
- E-SENSE Analysis: How PR Agencies Help Brands Navigate Crises – The Case of Holland House Cooking Wine This article examines the core functions of PR agencies through the crisis management case of Holland House Cooking Wine, illustrating how E-SENSE delivers integrated overseas communication, international PR, media outreach, content planning, and brand globalization services to provide professional communication strategies for brands.
- What's the Difference Between a Strategy Firm and an Advertising Agency? E-SENSE Explains the Division of Roles in Overseas Communications This article compares strategy firms and advertising agencies from three dimensions: concept, scope, and business focus. Drawing on E-SENSE's practice in integrated overseas communications, it explains how to combine both services to help brands go global.