Event Background
In 2023, Chinese enterprises entering overseas markets entered a new wave period. Even as more and more participants have entered, overseas markets are still at the stage of growing the pie. Especially as China's overseas trade continues to deepen, the Belt and Road strategic guidance promotes the infrastructure of transportation and energy, communications and digital, and currency and finance, and enterprises are continuously growing in overseas e-commerce services and transportation, making the market broader and more unobstructed. China is ushering in the best opportunity to transform from a major exporting country to a strong exporting country.
Advancing with the Trend The next decade will surely be the best era for brands going global
On the afternoon of November 9, the "All Things Trend New, Gathering Momentum to Emerge" 2023 Tianhe Going Global Alliance Inauguration Ceremony and "Guangzhou Shares Services Together" Going Global Policy Sharing Session was successfully held at the Tangxia Zhihui Park campus. This event was guided by the Guangzhou Municipal Commerce Bureau and hosted by the Guangzhou Tianhe District Commerce and Finance Bureau (Office of the Joint Conference on the Construction of the Guangzhou Tianhe District National Cultural Export Base) and the Guangzhou Tianhe District Tax Bureau of the State Taxation Administration.
Core Information
The establishment of this Tianhe Going Global Alliance is based on the principles of government guidance, enterprise-led participation, voluntary participation, resource integration, and win-win cooperation. It was jointly initiated by five units: Guangzhou Boguan Information Technology Co., Ltd., China Merchants Bank Co., Ltd. Guangzhou Tianhe Branch, Guangzhou Huiliang Information Technology Co., Ltd., Guangzhou Tiandong Technology Co., Ltd., and Guangzhou Onion Fashion Group Co., Ltd.and jointly formed by 27 member units including Guangzhou Kugou Computer Technology Co., Ltd., Guangzhou 37 Interactive Entertainment Technology Co., Ltd., and Towin New Vision International Exhibition Media (Guangdong) Co., Ltd.
Gen-CLifestyle Brand Culture Festival (Overseas) [hereinafter referred to as "Gen-C·Lifestyle] project is precisely based on the broader context of Chinese brands' demand for going global, and is a key overseas project carried out by member enterprises of the Tianhe Going Global Alliance. The organizing committee contractor of "Gen-C·Lifestyle, Towin New Vision International Exhibition Media (Guangdong) Co., Ltd., is one of the initial members of the Tianhe Going Global Alliance. Combining with the development direction of the Tianhe Going Global Alliance enterprises' going-global service policies, this project will bring entirely new opportunities to help Chinese enterprises with overseas brand promotion and enhance the international competitiveness of Chinese brands, with the development vision of building a world-class communication and exchange platform.
Seizing the Tailwind Building a Platformfor Enterprises Going Global
At the press conference,"Gen-C·Lifestyle" founder Mr. Chen Xin delivered a keynote speech on the project content, deeply discussing the measures for enterprise brands going global and the project's direction forward, allowing participating enterprises to further understand the project's detailed positioning and service content.
Mr. Chen Xin introduced that"Gen-C·Lifestyle" is an exhibition and sales and brand culture experience event that brings together China's innovative high-quality consumer products. It is also a large-scale carnival that uses multi-dimensional experiential scenes to present a new Chinese trend Oriental lifestyle blending the cutting-edge and the traditional, modern fashion and future trends. It aims to help Chinese innovative consumer brands gain overseas consumers' perceptual recognition, overseas brand exposure, high-end business social connections, product sales pre-orders, investment attraction, and other core values. Through the unique experience method of the culture festival, it breaks through the limitations of traditional trade fairs and shapes "cultural identity" for Chinese brands overseas. This ultimately changes overseas consumers' stereotypical impressions of Chinese brands as "ancient," "low-end," "inferior," and "counterfeit," truly enabling Chinese brands to establish a positive mainstream image in overseas markets from "easy to use" to "high quality" to "loved."
Related Services
It is understood that"Gen-C·Lifestyle" since its preparation has received comprehensive assistance from numerous overseas political and business groups and media, including the London Development Promotion Agency, Nouvelles d'Europe, and UK XL Consulting. Domestically in China, more than 40 government and social organizations, including the Guangdong Private Economy International Cooperation Chamber of Commerce, Guangdong Cross-border E-commerce Association, Guangzhou Creative Industry Association, Guangzhou Nansha Silk Road Producer Services Chamber of Commerce, Guangzhou Nansha District Enterprise and Entrepreneur Federation, and Hunan E-commerce Association, have given high affirmation and strong support, and are also important partners of "Gen-C·Lifestyle".
Industry Observation
Gathering Momentum for Mutual Growth Sharing New Opportunities for Going Global
Through the press conference, it was learned in depth that"Gen-C·Lifestyle" exhibits products covering comprehensive life scenarios such as "clothing, food, housing, transportation, and entertainment," mainly including going-global brands in numerous retail and consumer vertical fields such as trendy apparel, home furnishings and appliances, electronic products, smart mobility, quality luxury care, sports lifestyle, cultural and creative trendy toys, and exquisite domestic goods.
Mr. Chen Xin stated that"Gen-C Lifestyle" not only caters to the new wave of Chinese enterprises going global, but also actively explores new models for brands to land overseas. "Gen-C Lifestyle" uses product exhibition and sales as its carrier and brand culture experience and Oriental art creation tours as its soul, integrating value content such as 6 parallel vertical forums, investment promotion conferences, brand going-global marketing summits, high-end business cocktail receptions, media interviews, and global live broadcasts, showcasing to overseas markets the new trends, new fashions, and new directions of the Oriental lifestyle in China's new era.
The first"Gen-C Lifestyle" brand event is planned to be held in London in 2024, lasting three days (Friday to Sunday), and has currently received responses and participation from numerous Chinese consumer brand enterprises. The expected exhibition scale is 5,000 square meters, with 80+ participating Chinese enterprises and approximately 20,000+ visitors. It also plans to invite: local government officials, experts and scholars, industry association representatives, chamber of commerce representatives, community group representatives, consumer brand retailers, agents, investors, citizen consumers, mass media, local KOL celebrities, and others to participate in viewing and on-site exchanges. In the future, "Gen-C Lifestyle" will conduct touring exhibitions in target regions such as Europe, North America, Australia, the Middle East, Southeast Asia, Africa, and Latin America.
Content Summary
"Gen-C Lifestyle" will continuously gather broader forces to promote the successful implementation of the event according to established goals. It is believed that under the new era background, Chinese brands canthroughthrough"Gen-C Lifestyle" continuously strengthen exchanges and cooperation with the international market, and with a shorter time cycle and smaller cost investment, rapidly amplify their influence in overseas markets'sultimately achieving the beautiful goal of letting the world"fall in love with the Oriental trend lifestyle."
To exhibit or make an appointment to visit, please contact the organizing committee through the"Gen-C·Lifestyle" official account for registration.
