Project Background
AUX, a Chinese home appliance brand, continues to expand its channel network in Southeast Asia. The 2026 Thailand Dealer Conference aimed to communicate brand strategy, showcase new products, and strengthen partnerships with local dealers. E-SENSE was responsible for the integrated overseas communication and on-site execution, ensuring professional standards in visual presentation, process management, and content documentation.
Services Provided
E-SENSE delivered end-to-end services from pre-planning to on-site execution, including key visual design, stage construction, meeting flow arrangement, guest speech scheduling, interactive session design, and full video documentation. Additionally, we handled media outreach and content planning to disseminate key conference messages to a broader audience through international PR channels.
Execution Highlights
Visual Consistency: The key visual was applied across all spaces—registration area, stage backdrop, brand wall—reinforcing brand identity. Streamlined Flow: The agenda included executive speeches, new product launches, dealer awards, and group photos, with precise pacing. Content Capture: A professional photography team documented the entire event, producing high-quality assets for subsequent promotion. Interactive Design: Product experience zones and Q&A sessions enhanced dealer engagement.
On-Site Presentation
The registration area featured brand colors to create a warm welcome atmosphere.
Stage lighting and the key visual worked together to highlight speakers and brand messages.
The brand wall showcased product lines and brand history, becoming a photo spot for dealers.
Guest speeches were complemented by on-screen content to convey strategic information.
Project Summary
The dealer conference successfully achieved its on-site communication goals. Through professional integrated overseas communication services, E-SENSE helped AUX strengthen channel relationships in the Thai market and produced visual content for future promotion. While no specific sales data was involved, on-site feedback was positive, laying a foundation for the brand's continued expansion in Southeast Asia.
