Project Background
The Latin American new energy market is developing clearer channel networks and localized service demands. Deye New Energy conducted a series of roadshows in the Dominican Republic and Panama, focusing on showcasing product capabilities and application scenarios to local partners, channel customers, and industry audiences.
Services Provided
E-SENSE coordinated the roadshow's pacing, on-site execution, guest flow, visual presentation, and content documentation, enabling product presentations, partnership discussions, and brand exposure to happen seamlessly in one event.
Communication Highlights
Localized Media Matrix for Targeted Reach within New‑Energy Circles
Build a Latin‑America‑focused media portfolio covering general finance and new‑energy vertical outlets. Invite local industry reporters to cover roadshows. Distribute Spanish‑language press releases and secure authoritative media coverage together with regional trade platforms. Precisely reach dealers, contractors and energy practitioners, strengthening Deye’s professional credibility in Central America’s new‑energy sector.
Custom‑tailored Content Highlighting Product & Partnership Value
Craft content aligned with Latin America’s channel development and local‑service demands. Showcase core strengths of energy‑storage and inverter products as well as their local application scenarios. Emphasize Deye’s commitment to the Latin‑American market and its vision for co‑building local channel ecosystems. Convert roadshow business insights into shareable brand stories to signal open‑door cooperation.
Multi‑channel Synergy to Maximize Roadshow Impact
Combine on‑site media coverage with overseas social‑media activation. Publish roadshow photos, texts and product demos on LinkedIn and Facebook. Break geographical boundaries of offline events to boost exposure. Expand influence beyond on‑site attendees, grow Deye’s regional brand presence and lay a solid public‑opinion foundation for future channel expansion and local business deployment.
Execution Highlights
The project captured conference panoramas, presentation interactions, team photos, and key communication moments, which can be repurposed for the official website, social media, and channel communications.
On-Site Presentation
Project Summary
This case demonstrates the core requirements for Chinese new energy brands conducting offline communication in Latin America: clear messaging, stable on-site processes, and reusable content assets. By combining project execution with content creation, E-SENSE helped the brand transform a single roadshow into a long-term overseas communication asset.
