Project Background
The client, a Chinese brand planning to expand overseas, targeted markets in the US, Europe, and Southeast Asia. The brand aimed to quickly establish overseas visibility but lacked localized communication resources and execution experience. Leveraging its integrated overseas communication capabilities, E-SENSE offered a one-stop media and advertising resource integration solution.
Services Provided
E-SENSE delivered the following services:
① Overseas PR communication planning: Developed region-specific strategies covering the US, Europe, and Southeast Asia;
② Overseas KOL and online media outreach: Selected local KOLs and authoritative media for product reviews and coverage;
③ Overseas social media management: Created content and managed accounts on Facebook, Instagram, Twitter, etc.;
④ Overseas advertising placement: Ran targeted ads on Google, Facebook, etc.;
⑤ Overseas media invitations: Organized online/offline media interviews and press conferences;
⑥ Overseas PR releases and cultural exchange events: Executed activities in the US, France, UK, Germany, Netherlands, Spain, Italy, Japan, South Korea, Middle East, Brazil, Australia, New Zealand, Singapore, Dubai, Saudi Arabia, etc.
Execution Highlights
Highlight 1: For the US market, E-SENSE integrated New York Times Square LED screen resources, combined with online KOL promotion, achieving synchronized online and offline exposure.
Highlight 2: In Europe, E-SENSE coordinated joint media coverage from France, UK, and Germany, and invited local lifestyle KOLs for product experiences, with content spanning social media and blogs.
Highlight 3: In Southeast Asia, E-SENSE leveraged local team advantages to host offline experience events in Thailand and Indonesia, inviting local media and KOLs, followed by media outreach to amplify reach.
On-Site Presentation
Below are images from the execution:
Project Summary
Through E-SENSE's integrated overseas communication services, the client achieved brand exposure and enhanced user awareness in target markets. With extensive overseas media and KOL resources and localized execution capabilities, E-SENSE helped the client efficiently implement the communication plan. Throughout the project, E-SENSE continuously optimized strategies to ensure content aligned with local cultural norms, ultimately earning client recognition.
