Insights / 海外传播洞察
Overseas communication insights
How international media, overseas social platforms and regional markets are shifting — observed from the projects we run.
Entries 10
Section Insights
Source E-SENSE project teams
- Heytea's Paris Viewing Tea House: A Successful Overseas Marketing Campaign Ahead of the Paris Olympics, Heytea launched a viewing tea house in Paris, leveraging strategic location, Sino-French design fusion, diverse products, multi-channel promotion, and cross-border collaborations to boost its international brand awareness.
- Overseas Case Study: Botanee Group Establishes French Research Center with E-SENSE's Support On November 8, 2023, Botanee Group held a signing ceremony in Paris with the Dermatology Research Center of Saint-Louis Hospital, officially announcing the establishment of its French Research Center.
- Chao·Dongfang Brand Culture Festival (Overseas): Riding the New Wave of Industry, Sharing New Opportunities for Going Global On the afternoon of November 9, the "Everything Trends, Gathering Momentum" 2023 Tianhe Going Global Alliance Inauguration Ceremony and "Guangzhou Shared Services" Going Global Policy Sharing Session was successfully held at Tangxia·ZhiHui Park.
- Tide·Oriental Brand Culture Festival (Overseas): Riding the New Wave of Industry, Sharing New Opportunities for Going Global On the afternoon of November 9, the 'Everything Trends, Gathering Momentum' 2023 Tianhe Going Global Alliance Launch Ceremony and 'Guangzhou Shared Services' Going Global Policy Sharing Session was successfully held at Tangxia·Zhihui Park.
- Rivers and Moon Unite, Mountains and Valleys Share the Intoxication – Mid-Autumn Night with Xijiu Full-Web Marketing Campaign E-SENSE orchestrated a comprehensive marketing campaign for Guizhou Xijiu during the 2020 Mid-Autumn Festival, featuring an online lantern blessing activity, an offline 'Most Beautiful Moon-Viewing Tour,' and media outreach, fostering emotional resonance between the brand and consumers.
- European Century-Old PR Firm Partners with E-SENSE to Boost Chinese Brands Going Global E-SENSE, an integrated overseas communication expert, joins forces with a European PR firm with a century of history to provide Chinese enterprises with one-stop brand globalization services including international PR, media communication, and content planning.
- How E-SENSE Helps Brands Go Global Through International PR and Media Communication E-SENSE, as an integrated overseas communication expert, helps Chinese brands build reputation in international markets through international PR, media communication, and content planning. This article uses the education industry as an example to analyze key steps of PR execution and showcase E-SENSE's specific work in brand globalization.
- E-SENSE Analysis: Key Differences Between Overseas and Domestic PR, and Strategies for Global Brand Communication This article compares the differences between domestic and overseas PR, outlining key steps for overseas PR including strategy development, audience analysis, channel selection, and media monitoring, providing practical guidance for brands going global.
- Overseas Brand Communication Strategy: A Professional Guide from Press Release Distribution to Media Placement This article outlines key steps in overseas brand communication, including press release content optimization, consistent distribution, multilingual website development, and selection of media placement platforms, providing actionable insights for businesses.